It’s time for all the beauty aficionados in the Northeast to discover the world of unending surprises with the entry of the beauty box. Yes, the coveted beauty box phenomenon is finally catching up in the country and the region is not far behind. For all the newbies out there, a beauty box is a subscription box/bag full of sample sized/full sized deluxe beauty, skincare and lifestyle products which are delivered monthly, quarterly, or semi-annually to your doorstep in exchange for a fairly reasonable price.
Popular options include Fabbag, My Envy Box, MSM Box, and the Beauty Wish Box. The beauty box service originally brought to India by blisscovered.com was a letdown and it was discontinued thereafter. However, the indigenous Vellvette team (now renamed Fabbag) re-introduced the beauty box to the Indian masses, and met with much success. One major reason for their success was their special attention to individual preferences.
If you are the kind of person who has always wanted to indulge in deluxe beauty products but not willing to shell out a hefty price for the same, then beauty boxes are just the thing for you. You get to try different brands, both local and global, in the ease and comfort of your own home. Here are some beauty boxes available in the market that you can try.
My Envy Box – They offer monthly, quarterly, half-yearly and annual subscription schemes. The box holds 5 trial sized samples of high-end brands like Clarins, Eminence Organics, H2O etc. They also throw in perfume samples and vouchers ranging from discounts to makeovers. The products come in an easy-to-use magnetic box with a clasp. One month subscription would cost around Rs 850.
The Fabbag – They too offer monthly, quarterly, half-yearly and annual subscriptions. 3 or more samples along with full sized products from both local and global brands are what they offer. The bag in which the products come in is spacious and can be re-used for different purposes later. Try the one-month subscription which costs Rs 599.
Beauty Wish Box – This box from Nature’s Co comes with 5 deluxe sized and 1 retail pack size beauty samples. They also give out discount vouchers and store event invites. The best part is that you can try out their products before buying. Nature’s Co is a PETA certified vegan cruelty free Indian brand with natural ingredients. One month subscription costs Rs 595.
MSM Box – It’s a fairly new entrant into the beauty box subscription market. They offer two kinds of boxes, one is the MSM Express box with a price tag of Rs 495 and the other is MSM Select box with a price tag of Rs 995. It comes with full sized products as well as samples from grooming, beauty and lifestyle products.
Words: Payel Bhattacharjee