Assam Tourism has started using railways to promote its brand entity ‘Awesome Assam’. The Tourism Department of Assam has decided to use three Northeast Frontier Railway (NFR) trains to promote Assam tourism. According to NFR, ‘12552 / 12551 Kamakhya – Yasvantpur – Kamakhya AC Express became the first train in Indian Railway to be fully branded with a State Government publicity campaign.’ Railways stated that the idea of wrapping of trains, to tap the limitless potential of using train exteriors as a medium of advertisement was initiated by Railway Minister, Piyush Goyal.
‘The procedures were simplified by bringing the branding tariffs based on per train basis recently. Assam became the first State to grab the opportunity to use this unique advertising medium by fully branding the train for propagation of the “Awesome Assam” campaign. This train plying out of Assam travels to Bangalore at a distance of 3025 km passing through many cities and towns all over India. So there is a very good prospect that the campaign will provide a quantum boost to the tourism sector of Assam because of its high visibility’, NFR added.
While the 12552 / 12551 Kamakhya – Yasvantpur – Kamakhya AC Express will cover the route towards South India, there are plan to use other trains moving to destinations like Mumbai (Western India), Katra (North India) etc, for promoting the “Awesome Assam” campaign.
