Hair styling brand for men, Set Wet by Marico Ltd. along with a group of biking enthusiasts of Assam Bikers recently hosted the second episode of #setwetgo, a campaign to promote safe biking in the region. Held in the campus of University of Science and Technology, Meghalaya, the event witnessed more than hundred students from the campus. The engaging event saw huge support and participation from students, who took part in the various fun activities. Set Wet organized a number of fun activities based on hair styling and biking for students to engage with the brand.
Mayur Mahanta, founder of the Assam Bikers said, ‘We are happy to promote safe bike riding amongst the youth through this event. It is important that people are educated regarding the safety of biking, especially the youth. And Set Wet has provided the best platform for us to do so.’
The intent of the campaign was to interact with the youth of the Northeast and biking being an important part of the youth lifestyle was taken as a medium of engagement. In addition to fun activities, students could also witness breathtaking performance by rappers and Bboyers from the city who are popularly known as AkhuTush.
Assam Bikers was formed in 2012 with the sole purpose of promoting road safety for bikers in the region. With the motto, ‘Ride Safe, Ride United’, the group reaffirmed its mission at the event, with riders taking part in fun activities with biking and safety gear in place.
