Aayavika coined from merging two names, Aayana and Devika, is a newly-opened showroom in G S Road, Christian Basti. A beautifully-decorated mannequin welcomes you inside the store, which is quite spacious. There is a counter, a sitting area, another sitting space where the customers can sit and browse through the merchandise.
Brainchild of Manish Garodia and Rajat Sureka, the clothes are designed by the in-house team. Manish Garodia says, ‘We wanted an innovative name for the store and what better way to do that than name the store by merging our daughters’ names together’. In his own words, they wanted to give the customers a good shopping experience in Guwahati rather than them having to go outside the region for their needs. They also want their merchandise to be made available here at reasonable rates.
All of the pieces are unique in style and they also provide customization, alteration services to their customers. They have tunics with a starting price range from Rs 2500 (approx) and sarees starting from Rs 1500 (approx). At a later stage, they also plan to expand into accessories and artificial jewellery.
Like any business venture, location plays a very important part. A lot of thought has gone into finalizing the location. G.S Road is a prime location for retail businesses as all the major brands have a presence here.