With the final few days of campaigning left for the by-elections to Tura Lok Sabha seat, the fight has literally moved into the virtual world. Social media, including WhatsApp, Facebook and Twitter have now become the new battleground for both the Congress and National People’s Party (NPP).
Even neutral parties have started to seek opinions online to gauge the mood of the people for the upcoming elections, which could have a huge bearing on the upcoming Assembly elections in the State too.
The two candidates, Dikkanchi D Shira (Cong) and Conrad K Sangma (NPP) along with their supporters in the online world have upped the ante to outdo the other.
The NPP through its online posts have posted photos showing the state of rural development with broken bridges, pot-holed roads amongst others to woo voters. On the other hand, the Congress online team is showing the progress made by the State Government headed by CM Mukul Sangma.
While the Congress has been harping on the NH 44 as a sign of good roads, the NPP has cited the dilapidated condition of NH 62 to show underdevelopment.
Both parties are on an overdrive in promoting campaigns by their respective candidates, with photos of campaigns, promotional ideas as well as criticism of each other’s contribution to Garo Hills being highlighted.
The advent of social media as a tool for campaigning has taken the fight to a new level. The power of online posts can be gauged from the fact that the Election Commission has now made it mandatory to list the twitter handles, WhatsApp number along with Facebook accounts used by candidates during the elections.