Encouraged by its growth in the mid-range smartphone segment, HTC Corporation is planning to expand its dealer network to tap the Northeast market. Demand for smartphones is increasing in Northeast and the company doesn’t want to leave any opportunity to cash in on the ever improving market scenario.
‘We have already made substantial investment in the Northeast to expand our presence and we hope that this region will play a key role in boosting our growth’ Faisal Siddiqui, President-South Asia, HTC said during the launch of a new smartphone called ‘HTC Desire 10 Pro.’
The phone was launched by Bollywood hunk John Abraham who already shares a special relation with Northeast. Abraham is the owner of Northeast United, the football club representing the region in Indian Super League (ISL). Recently, he was also signed as the brand ambassador of Arunachal Pradesh.
Meanwhile, Siddiqui claimed that demonetization had slowed the growth a bit. ‘ We have seen impact on the mid sized products priced below Rs 10,000. No one is insulated from the impact of demonetization’ he said.
The ‘HTC Desire 10 pro’ has a 5.5 inch full HD IPS display with Corning Gorilla, Media Tek Helio P10 octa-core processor paired up with 4 GB RAM and runs on ‘HTC Sense’ feature on top of Android 6 Marshmallow operating system. The new phone is priced at Rs 26,490.
Source- Surajit Khaund, Assam Tribune