ZENA Bridal Salon is a retail store located at Dimapur, Nagaland. It was launched in August, 2015 and sells a wide array of bridal gowns, shoes, accessories and coloured gowns. The brainchild of Zena Kire, the motto of the store is ‘If a bride needs it, we have it’.
Zena reveals, ‘I have always been interested in fashion, more importantly, bridal wear. The thought that I could help a woman realize her bridal dreams led to the opening of the store. But first, I needed to gain knowledge and experience, so I got my degree in BA (Hons) Fashion & Retail from Limkokwing University of Creative Technology in Kuala Lumpur, Malaysia. During my graduation, I was honoured to receive the Chancellor’s Award for Academic Excellence. The University is the first in the world to have its own fashion label ‘Fashion Club’ and as a member/student, I got to work alongside the team. This combined with my work experience in various fashion companies, encouraged me to follow my dreams.’
The Bride Comes First
ZENA sells a wide variety of wedding gowns, shoes, veils, gloves, hair accessories, jewellery and intimates that every bride needs. The products are shortlisted based on current fashion trends and most importantly the requirement of the brides. Each bride has a specific purpose for choosing a specific design or silhouette, so Zena works with each bride to understand what she has in mind so that they can cater to all her needs.
‘My true source of inspiration are my brides. Each bride is unique, with a unique set of needs, so my work is only over when I find her dream dress and all the accessories to go along with it. I also remain up-to-date on current bridal trends which equips me to serve them better, although I am not limited to trends alone. The store is stocked with classic designs, contemporary designs, the latest trends, clean simple lines, etc.’
Zena shares that she has received a lot of positive feedback for her work, ‘The customer response has been very encouraging. Many customers have appreciated the attention to detail that we pride ourselves on. Many have also recommended us to their friends and family. It is the earned trust of our customers that I feel particularly enthused about.’
ZENA Bridal Salon is located at Walford Road, opposite Mahindra showroom in Dimapur. It is open from Monday to Saturday, 9 am – 5 pm. You can also contact her through their Facebook page, ZENA Bridal Salon and through Instagram @zenabridalsalon .
By Payel Bhattacharjee