More than 1,000 health and fitness enthusiasts from Guwahati, Bongaigaon, Shillong and other parts of the Northeast participated in GNRC #NeverStop Guwahati. The event was organized by the Dighalipukhuri centre of Chisel, the fitness chain promoted by Indian cricket captain Virat Kohli. The day-long event saw various health and fitness modules like hill climbing, cycle rally, yoga and Zumba besides fitness challenges featuring arm wrestling, cross-fitness etc.
The event started with a hill climbing run from Chisel at 6 am while a cycle rally was flagged off from the same venue at the same time. Nayan Nilim, well-known Assamese actor, flagged off the hill run and the cycle rally. ‘I am happy that Chisel has taken the initiative to start a fitness movement. Besides, Chisel is helping raise funds for the Assam floods victims through this campaign. This is a noble cause and I wish everyone will come forward and help,’ shared the actor. Yoga and Zumba sessions started from 10 am while the fitness challenge contests began soon after. The day-long event ended with a prize distribution ceremony and cultural programme in the evening.
Guwahati-based premiere healthcare institute GNRC Hospitals is the title sponsor while city-based PR and reputation management company Life’s Purple is a partner. Sports event management company Rough It Out is the organizing partner for the hill run while outdoor adventure promoter Everything Outdoor organized the cycle rally. Other partners include ZoomCar, Anuradha Cineplex, Eclectic NorthEast, G-Plus, 92.7 Big FM, Health n Nutrition, As Nutrition and Max Protein.
‘#NeverStop Guwahati is an effort to create a society full of healthy people. A healthy population is also one that is energetic, one that contributes to and drives the economy. So, as conscionable members of society, it is our responsibility to relentlessly endeavour to progress in the direction of health for all, smiles for all,’ said Madhurjya Borah, Managing Director, GNRC.