Chrome Data Analytics and Media, India’s largest primary research and data analytics company will be analyzing the counting of polls in the North-Eastern states of Meghalaya, Tripura and Nagaland for Doordarshan.
The firm will be involved in live data collection, processing of the election data and providing it to the national news broadcaster on the counting day of the Assembly Elections, 2018.
The project will have equal parts of Chrome’s proprietary technology empowered platforms for quick data collection and analysis, as well as on-ground presence of representatives from the company at all counting booths.
‘The Doordarshan project is an exciting and challenging brief, and is a natural extension of our in-depth election studies over the past few years. It is the perfect example of a confluence of on-ground infrastructure and cutting-edge technology that modern research. We look forward to delivering excellence by providing the fastest coverage and real time analyses,’said Chrome Data Analytics and Media chief Pankaj Krishna.
The assembly elections are being seen as a referendum on the mood of the nation before the 2019 national elections.