A multi-lingual blogger, Felnunmoi is a Mizo who was born in Manipur. She has lived in Guwahati since she was three years old. She is a fashion designer by degree. She has a Bachelor of Design degree from NIFT, New Delhi. Presently, she is pursuing her Master’s of Design Space from NIFT, Mumbai.
Felnunmoi was nominated for Cosmopolitan India Best Blogger Award a few years back for her blog ‘MawipuiLoves‘. ‘I started my blog way back in 2012. I was fresh out of school and was waiting for the results of the NIFT entrance exam. There were very few Indian fashion bloggers who were famous back then. It was just an emerging trend. I followed a few international bloggers like Camille Co., and closer home, lalaishere.com. I felt there was no platform for young fashion enthusiasts to get first-hand information on styling so I started the blog to share my personal style and also reveal the places I source my clothes from. I had started it out of pure love for fashion and writing. I would write about everything under the sun! I think, even today I try to keep up with the essence of my original content and make sure that I have something new for my readers to read aside from the pictures.’
She states that her mother is the reason behind her fascination with fashion and designing. ‘My mom is a creative person. Although an engineer by profession, she sewed most of my clothes when I was little. I used to sketch the way I wanted my dress to be, and she would meticulously sew it for me. The fitting was perfect and made her very popular amongst a small circle of clients.’ Felnunmoi reveals that out of all the style icons who inspire her, her mother tops the list. ‘I think my mother has an impeccable sense of style and I look up to her any given day. And this has nothing to do with her being my mom, anyone who knows her would agree.’ She also looks up to Anaita Shroff Adajania of VOGUE India. ‘Not only does she do a marvellous job of styling Bollywood stars, but she also dresses up so well herself!’
Being nominated for Cosmopolitan India Best Blogger Award is no small feat. ‘When I was nominated, social media was not as influential as it is today so people who knew about my blog then actually read the content and kept coming back to the site.’ One of the best things about the blog that keeps people coming back for more is Felnunmoi’s determination to be honest with her readers. ‘I wouldn’t write anything I do not believe in. I think that is what sets my blog apart. I still do not entertain commercial ads in my blog content. Even when I do, I warn the brands that I am going to write exactly what I feel and not just fake endorse the brand.’
She feels that people from the Northeast have great potential in the fashion industry. ‘The aesthetics of style may vary but it is of no doubt that as a region, Northeast Indians do make an effort to look our best at every occasion. We are so open to change both in our lifestyle and fashion sense, that we are quick to adapt to latest trends.’
Felnunmoi has her own label under which she designs clothes for clients and works on designer phone covers every once in a while. She also works as a freelance content writer for a few fashion sites.
By Meeta Borah