Indigenously manufactured Red Star beer from Arunachal Pradesh was launched in the markets yesterday. Made with European concept by NEFA Breweries Pvt Ltd located along NH-415, Red Star has only 7% alcohol content. State’s Excise Commissioner, Ansuhman Singh, after launching the product, said, ‘This ‘Make in Arunachal’ product is the beginning and its success would convince and encourage investors from outside to set up industries in this Himalayan state.’
The new beer has been priced at Rs 50, ten rupees less than other brands available in the market to appeal to local consumers. The company informed that any feedback on its quality is welcome, and that the varieties shall be available online through its website very soon.
When asked whether the State Government would encourage industries to tap untapped natural resources of the State, Singh stated that all industrialists are welcome to set up manufacturing units to generate revenue and employment but not at the cost of the serene unpolluted environment that the State boasts of.
Of the total 220 employees led by GM Rajeev Dandekar, 170 are operation staffs who run the plant, while the six others manage the laboratory. ‘With quality manager Anil Rawat, a diploma holder in brewing and Sikha Biswas, B Tech (food tech), have made the lab the best one in the NE region,’ Singh claimed.