Chakhao or Chahao, Manipuri scented black rice will soon be made available across different countries as High Vision Consultants, a Harayana based trader and promoter company, is planning on taking the necessary steps for the promotion of the rice variety under the brand name ‘Chahao‘.
Sanjay Kumar Swami, the key person of the company during his recent visit to Manipur said that they’re trying their best to promote and introduce to more people a rice variety that has so much nutrient value and antioxidant properties.
Stating that he found ‘Chahao’ in one of his visits to the Northeastern region, Sanjay Kumar Swami also assured that his company have given assurance on standard packaging and marketing, as per existing government norms.
‘My motive of taking up this initiative is to introduce ‘Chahao’ in the global market as people around the world do not know about the special character of this scented rice variety,’ said Swami, terming that Chahao is like a herbal medicine which can keep people healthy.
Project coordinator Mohendro Singh Khaidem of the Manipur Small Farmers’ Agri-Business Consortium Imphal said that there would not be any problems for the local farmers in terms of production, provided there are proper marketing facilities, etc. Besides some of the product diversification has to be done as all families cannot consume such a rice variety as a daily diet.
Interestingly, some of the well-known restaurants in Imphal have already introduced Chahao muffins. At the same time, some of the exclusive online shops for eco-friendly and natural lifestyle products have already started to sell black rice in small quantities across the globe.