Recently, in an attempt to promote the tribal handicraft and handloom products of the region and to showcase it to the world the essence of ethnicity, the Northeastern province of Nagaland hosted the first ever ‘Aadi Mahotsav’ under the aegis of the Tribal Cooperative Marketing Development Federation of India (TRIFED).
Regional Manager of TRIFED, B Jagdish, said that the motive of organizing the Mahotsav was to bring tribal artisans under one roof to promote their products. ‘In fact, they do not know the value of their products outside the Northeast; they are not getting proper markets so the main objective is to give them a market,’ he said.
TRIFED has 14 regional offices in Guwahati along with 42 showrooms including 87 outlets. They plan to display all the products selected from ‘Aadi Mahotsav’ and sell the same in other parts of the country.
The aim was to improve the livelihoods of indigenous communities by creating a sustainable market and business opportunities for tribal artisans. A total of 35 artisans, mostly women, from different Northeastern states including Assam, Manipur, Meghalaya, Mizoram, Sikkim and Nagaland took part in the fair and showcased varieties of handloom and handicraft items.