After positioning itself as a leading media house in Arunachal Pradesh, Itanagar based S&G Printing & Publishing House is all set to make its Northeast debut by acquiring the region’s popular Eclectic Northeast magazine including online properties and related assets and brands of Eclectic Publications.
‘Going Pan Northeast is a logical extension for the organization. Our vision is not to limit ourselves to Arunachal Pradesh per se but to reach out to the entire NER. Through the eNe we look forward to bridge the expanse of space and communities and help shape public opinion while enabling the rest of the country to get a glimpse of the unique and vibrant Northeast,’ said Proprietor S&G Printing & Publishing House, Jarpum Gamlin, who is also the Publisher and Founding Editor of Itanagar based English daily, Eastern Sentinel.
Gamlin further asserted that the change of guard would pass on the legacy of Eclectic Northeast and infuse renewed vigour to its existence. Tanushree wants to explore the length and breath of entrepreneurship, as for me, I like to get to the depth. ‘We share a common vision for the Northeast. Eclectic Northeast is one of the most credible magazines in the Northeast and I though it would be the best platform to be the voice of the region. That’s why I took an interest in the magazine. She is handing over her baby and we plan to stay committed to our stakeholders and readers, Gamlin mentioned.
‘This acquisition will not change our commitment to eNe readers and advertisers,’ he said seeking the support and confidence of all stakeholders as the publication embarks on a new chapter.
For over 11 years, Eclectic Northeast has built trust and credibility in the minds of the people of the region and has grown in strength both in publication and online assets. Today it is one of the most read and credible media organisations not only in the Northeast but in India as well.
Managing Director, Eclectic Publications, Tanushree Hazarika, says, ‘Since 2007 we have built Eclectic Publications with great love and passion for journalism living up to our motto – We speak for our region. We have been able to build a readership base that not just pans the Northeast but across India as well. Our efforts have been duly appreciated and loved by our readers who picked up every issue from the stands. I want to ensure that all my companies grow and I wanted to hand over Eclectic Northeast in capable hands. I wish Jarpum all the best.’
From baby steps, the magazine’s readership has grown to more than 2 Lakhs. The response has been tremendous and with growing interest in the digital world, its online foray has been equally successful. The Eclectic Northeast website today has 60,000 unique visitors and huge social media following especially on Facebook. It was also one of the few publications to cross 1 Lakh likes.
‘The way forward for media to grow in this saturated space is to find mutual synergies, partners, or through acquisitions. The path chosen to acquire Eclectic Publications was based on mutual trust, understanding and shared vision for Northeast India. We believe this will help our voice heard louder at the national level,’ opines Hazarika.
Thanks to a never say die attitude, this new-age entrepreneur has effortlessly scaled over adversity to follow his dreams. An alumnus of the prestigious XLRI, Jamshedpur and a graduate from Shri Ram College of Commerce (SRCC), Delhi University with honours in commerce, he side-stepped from a well chartered out lifestyle in a metro to foray into less explored journey in his homeland.
After working in top notch companies such as Moser Baer India Limited, E-funds International, Suzuki Motors India Limited and Hero Honda Motors Limited, he left behind his comfortable and high flying job to return to his home state with hopes of making a difference.
In less than a decade, he has been able to create a niche for himself as an entrepreneur besides lending voice to socially relevant issues. He writes columns for leading national media including Asian Age, Tehelka, Deccan Herald, Deccan Chronicle, The Statesman and DailyO etc.
Named as one of the 37 young Indians of Tomorrow by the country’s leading magazine- India Today, in its 37th Anniversary Special Issue dated December 14, 2012- is a true acknowledgement of this articulate, passion driven entrepreneur who has successfully tried his hand in several ventures. From setting up Sentinel Arunachal in 2009 and later re-launching under a new name- Eastern Sentinel in 2011, infusing life into a defunct Radio FM station and turning it into a sustainable business, besides partnering and lending support to many other social causes, he has done it all.
He has shared stage at important events with prominent personalities on many issues. He took part in the India Today Conclave-East and has also participated in the International Visitor Leadership Program sponsored by the United States Department of State Bureau of Educational and Cultural Affairs in late 2017.
A business management graduate from Boston University, Tanushree has worked previously in MNCs like Fidelity and Morgan Stanley in the US. She has been bringing out the most popular English magazine of the region, Eclectic Northeast since 2007. Tanushree started Tattva Creations in 2010, which, provides brand and communication solutions to corporates and organizations. One of her initiatives is the Brahmaputra Valley Film Festival, which has become a landmark event in promoting Northeastern Cinema and budding talents.
She has received the Young Communicator award from the Symbiosis Institute in 2010 and the Outstanding Woman Achiever awardby FLO (ladies wing of FICCI) in 2013. She is a Fellow of the fifth class of the India Leadership Initiative and a member of the Aspen Global Leadership Network.