Zonet Cable TV Pvt Ltd in Mizoram was founded in 2004 by K Sapdanga, Vanneihtluanga and RK Lianzuala, all three belonging to the media fraternity in the State. The Zonet Television channel by this cable service have made sports a primetime show. The channel helped Mizoram Football Association introduce the Mizoram Premier League (MPL) and both parties expanded the scope of television in the State by introducing live football matches and other sports.
Before Zonet, television channels in Mizoram were all about entertainment news, music and politics. But now sports is getting primetime space. This has also helped gain viewers and Zonet dominates the television space in the State now as stated by the channel proprietors.
Malsawmdawngzela Hrahsel, one of the football club owners, said, that most professional Mizo footballers like Lalruatthara, Laldanmawia Ralte, Brandon VL Remdika and Lalramchullova who shine at the national stage are all products of MPL. ‘MPL is not just a TV show by Zonet, it also creates jobs. In its first season, a player’s average monthly salary was not even close to Rs 8,000. Today, it is around Rs 14, 000.’
While MPL is now among the best football leagues in the country, Zonet has also inked deals with the Mizoram Basketball Association, Mizoram Table Tennis Association (MTTA), Mizoram Tennis Association (MTA) and All Mizoram Mixed Martial Arts Association (MMA) and created leagues for these sports associations which shall be aired through the channel.
Footballer Lalnunpuia who is also associated with the channel said that Zonet might actually be the television channel with the most sports deals in the country.