Filmfare Awards will be held in Guwahati, Assam in February 2020, according to a report, that also stated that a Memorandum of Understanding (MoU) in this regard will be signed between the Assam Tourism Development Corporation and The Times Group organisers of the event, within this month. This is the first time that the gala event will be held out of Mumbai.
Guwahati is hosting the award show as a part of the State government’s initiative to use Bollywood’s influence to promote Assam tourism at the national and international level. The event, with an expenditure of Rs 20-30 crore, is likely to be held on February 15.
ATDC Managing Director Bhaskar Phukan told The Assam Tribune that the MoU has already been prepared and other practical details are in the process of being finalized with this month. Big open spaces at Sarusajai, Khanapara and Amingaon are vying to host the glittering award night. ‘It’s one of the major events in the State tourism’s hectic calendar of events. We are taking all the measures necessary to successfully host the event of such scale having millions of followers globally.’
Authorities from the Assam government on August 10 said that Rs 300 Crore has been sanctioned to promote the State as a global tourist destination.
The Filmfare Awards were first introduced by The Times Group in 1954, the same year the National Film Awards were announced.
