The third episode of ‘#SetWetGo’, the first ever biking campaign by Set Wet and popular biking group Assam Bikers was successfully conducted at the city’s JB law College on 21st of November. The male grooming and hair styling brand of Marico Limited has successfully conducted the first two episodes of the campaign in the University of Science and Technology, Meghalaya and Gauhati University. The vibrant event was a crowd puller with more than 250 young students from JB Law college. The campaign is to promote style along with safety and help, portray a blend of styling and safety on a large scale.
The objective of the campaign was to interact with the youth of the Northeast and what better way than biking as a medium of engagement in this part of the country. The campaign started with a rally from within the city up to the JB Law College, where Set Wet had organized a number of fun activities for students to engage with the brand. The activities were based on hair styling and biking, the overall atmosphere of the event was loved and appreciated by the participants who attended the event. The activities included tube blowing challenge, balancing act etc. Set Wet goodies and stylish biking merchandises were worn by Assam Bikers and participants-alike.
The full day activity was embraced with breath-taking performances by Rappers and Bboyers from the city who are popularly known as AkhuTush. The audience had a great time singing and dancing to their beat boxing and rapping! With a flush of over 500 students, the campaign concluded with a great success!
The campaign was started Mayur Mahanta, co-owner of Assam Bikers. Mayur Mahanta said ‘This is an exciting collaboration with Set Wet and students today associate biking with style. Of course, Safety is the most important aspect of biking and we promote the same consistently.’