With over a thousand footfalls at the pilot store launch in the Central Mall of Guwahati in Assam, Brahmaputra Fables is all set to go ahead with their stores in Delhi and Bangalore along with Guwahati. ‘The pilot store launch was successfully conducted on 10th, 11th and 12th of January’ informed Dhruba Jyoti Deka, owner of Brahmaputra Fables. The store at the Central Mall in Guwahati had a range of indigenous products that Brahmaputra Fables offers online.
‘We presented most of the products during our pilot store launch. Water hyacinth, yoga mat, traditional motifs attracted most customers during the launch’ informed Dhruba. Owner Dhruba Jyoti Deka also said, ‘We are a permanent entity and along with helping out the artisans from the remotest locations of Northeast we are also committed to our buyers.’
The entrepreneurial venture which brings out artifacts from the local artisans and weavers from Northeast has decided to go offline recently. Due to the massive response from the people from different states Brahmaputra Fables has decided to come up with stores in metros like Delhi and Bangalore. ‘We are also happy to connect international buyers to the indigenous products from the Northeastern states. Local artifacts finding its way to the international market is a rare thing which is done by Brahmaputra Fables.
Brahmaputra Fables is an online shopping portal entirely run and managed by a small team of people devoted to taking the authentic traditional products from Assam to the world digitally. Currently, there are over 3,500 artisans registered on the portal. From handicraft to hand loom and ethnic musical instruments to cuisine, all things traditional are available at this online store. These products are bought from artisans from places across Assam including Sualkuchi, Jorhat, Barpeta, Sivasagar and Lakhimpur.
