Bollywood actor John Abraham has been named the brand ambassador for Arunachal Pradesh tourism. In this unique initiative, Viacom18’s brand solutions arm BE Viacom18, has partnered with the State Government to provide strategic consultation services to promote the tourism in the state. This deal is the company’s first foray into the PPP arena with a State Government.
John is a lover of football, adventure sports and biking, which made him a good fit to promote the State tourism. Representing the State as a brand ambassador, he is of the opinion that the State has lot to offer to its tourists be it culture, heritage, adventure sports and music.
BE Viacom18 will work closely with the State Government to educate people about the various attractions of Arunachal Pradesh. In order to leverage the State tourism, BE Viacom18 will release a special Audio-visual brand film for Arunachal Pradesh tourism that will be a way to reach out to audiences through the network’s broadcast channels. The promotions will also comprise of media buys by BE Viacom18 as well as facilitating production houses from Bollywood and other film fraternities to shoot films, music videos, documentaries, television series, reality shows etc, of the various cultural events of the State.