With the approaching Assam Legislative Assembly polls, various political parties have launched aggressive campaigns to reach out to maximum voters. Newspaper, TV, Radio and even social media is abuzz with advertisements from various political parties. However, former BJP national executive member Pradyut Bora who has now formed his own party in Assam namely Liberal Democratic Party (LDP) has come up with a unique idea for a campaign: flash mobs. Inspired by the Delhi Chief Minister Arvind Kejriwal’s Aam Aadmi Party’s unique campaign during the Assam Assembly elections in 2015, Pradyut Bora has formed a dance troop who performs flash dances on the streets of Jorhat.
‘I was very surprised when I saw Kejriwal’s AAM Aadmi party workers branded a dance troop called ‘dance for democracy’ during the Delhi Assembly Elections last year. I liked it and hence in this election we are also using the same,’ stated LDP chief. He further pointed out that a new party can’t afford the conventional method of campaign and hence they wanted to use guerrilla tactics.
‘What BJP or Congress is doing is conventional warfare. They are bombarding everywhere with advertisements. We are ambushing their bombarding by Guerilla warfare,’ Bora added.