The Assam government has allocated Rs 15 crore to promote tourism in the State under ‘Awesome Assam’ brand.
‘Tourism will be promoted as ‘Awesome Assam’ with Rs 15 crore allocated for publicity focusing on the one-horned rhino, Assam Tea and the mighty Brahmaputra,’ State Tourism, Health and Education Minister Himanta Biswa Sarma said here today.
Launching a new logo of Assam Tourism, he said aggressive publicity will be carried out outside the State with a single-window clearance policy being initiated for issuing permission to shoot films here.
There is also a huge potential to attract tourists to Kamakhya Temple and Majuli River Island and the Government has sanctioned Rs 33 crore for the development of infrastructure of Kamakhya, the minister said.
Under ‘Swadesh Darshan’ scheme, the Centre has allocated Rs 120 crore for the five national parks in the State. PSUs like ONGC, OIL, NHPC and others have also expressed interest to invest in the tourism sector as part of their Corporate Social Responsibility, Sarma said.
The tourism sector will be developed through partnership with the people and any idea or plan for the development of this sector can be sent to the department, he added.
To boost tourism, good connectivity is important and Assam Chief Minister Sarbananda Sonowal flagged off 46 air-conditioned buses to give better travel services to the people through JNNURM-II Air Conditioned Bus Service under Assam State Urban Transport Corporation in Guwahati on Sunday.
Bollywood actor Priyanka Chopra has been approached to promote tourism as the brand ambassador for the ‘Awesome Assam’ project, earlier it was also reported that India’s cricket legend Sachin Tendulkar had also been approached for the same.
Tourism Minister of the State Himanta Biswa Sarma said, ‘This venture will necessitate huge funds and it will take some time before we zero in on one of these personalities. Assam has to be promoted aggressively in the national and international level to promote tourism.’