Rupert Lynrah from Shillong, Meghalaya who has a BA Honours degree in Fashion Design and Technology from Pearl Academy of Fashion affiliated to Nottingham Trent University, UK is going to unveil his collection at the prestigious London Fashion Week.
His RwL Designs, a fashion house launched in 2012, is aimed at promoting traditional fashions of the Khasi-Jaintia community of the Northeast.
Rupert Lynrah’s ‘Ethnicity with a Mod Twist’ collection features jainsems, which is a well known product of Meghalaya, as well as designs inspired by the 1960s with elements that represent his cultural roots.
Rupert Lynrah had nearly a decade of experience behind him when he was invited to exhibit his designs in London after taking part in this year’s North East India Fashion Week.
According to him, weaving has traditionally been the main source of income for women in the rural areas of Meghalaya.Weavers use time-honoured lion looms, back strap looms and flying shuttle looms, but due to the decreasing demand, they are giving up the age-old traditions in search of other work.
The message he is taking to London, ‘The textile industry is one of the most polluted in the world. Organic is not a fad, but is a social issue that one has to continue as a tradition. We can’t have it here today and gone tomorrow; it has to be at the core of our being.’
A second collection which he will present later is ‘Hollywood Glamour’, an assortment inspired by glamorous Hollywood showstoppers like Grace Kelly, Elizabeth Taylor, Audrey Hepburn and Vivien Leigh featuring a true red carpet collection of heavily embellished gowns.
The fashion week will be a two-day event (September 17-18) and will feature designers from the UK, Singapore, the Netherlands, Italy and the United States of America.