Located at Hotel Acacia Complex, Dimapur, the Fusion Store founded by Temsusenla Kichu stocks a wide range of clothes and accessories from established start-ups as well handpicked collections sourced from various places across India and abroad.
Although the focus is on local designers from Nagaland, they also stock a few brands based at Bangalore and Delhi. You will find the latest collection of apparel from the brand Liying, menswear from Bevura, handmade accessories from Runway, handmade hair accessories from Pigtails and Pony’s and handmade jewellery from D’Ana and the popular selling Nungshiba dolls from PML. They also stock Gojilove’s products.
The Fusion Store is a retail outlet and customer service is their top priority. In Temsusenla words, ‘We offer our customers what they like to wear rather than give them what we want to sell. We do campaigns on social media. We like to keep our customers engaged through SMS campaigns and social media and we have loyal customers who are always enthusiastic about our new collections. We also have customers from other states, who we service online. Also we have recently tied up with NE8x, which is the first exclusive start-up platform for entrepreneurs of Northeast India.
Her journey as an entrepreneur started at an early age. In school, she juggled a part-time job with computer classes. That period of her life turned out to be her best training ground. She also worked part-time at a medical store until graduation. Post that, she joined a renowned retail store, worked in different capacities and resigned as a store manager. She says, ‘I cherish those days and nothing could have prepared me better to be an entrepreneur.’
Nagaland is a fashion conscious State, and is home to a lot of talented local designers. ‘I felt a need for a platform through which the designers could upscale their business to retail. Having worked in clothing retail stores gave me a good knowledge of customers’ requirements.’ Her friend invested in the start-up and helped make her dream into a reality. Her success as an entrepreneur is a result of hard work and determination.
‘It is not easy doing business in Nagaland. There is a lot of competition. Customers are aware of what they are spending their money on, and only good quality products can convince buyers of this age. I, along with my team of designers, try to put the best on the table. The experience is completely different when you own a business and work for yourself and also have people working under you. The team is power packed as most of the start-ups associated with Fusion are headed by women entrepreneurs.’
She also gives us a peek into her future plans, ‘I want to open a window of opportunities through Fusion and grow further by including more enterprising designers and brands in the team. I believe in sustainable growth and it is only through supporting each other and hard work, that local talent and products will have a bigger and better place in the market. At the moment, the team is concentrating on being more aggressive on consistent production with more refined and quality products. We want to branch out in the future. This is just the start and it will only get bigger and better in the days to come.’